Amazon unveils cloud app store

Amazon Web Services has turned up AWS Marketplace, an online store where enterprises can buy cloud software and technical services.

The company is touting the online store as a one-click purchase place for pay-as-you-go apps that can be used on AWS, as well as a boon to software providers trying to reach their customers via the cloud marketplace. AWS Marketplace features everything from databases and application servers, developer tools and business applications, featuring vendors such as 10gen, CA, Canonical, Couchbase, Check Point Software, IBM, Microsoft, SAP AG and Zend, as well as open-source offerings from the likes of Drupal, MediaWiki and Wordpress.

AWS Marketplace offers simple listings, quick deployment and clear pricing among its strengths, claiming that enterprises can quickly deploy products found in the marketplace and software providers can easily add billing to their products by specifying hourly or monthly charges, without code changes. Billing is managed by AWS Marketplace.

"AWS Marketplace brings the same simple, trusted, and secure online shopping experience that customers enjoy on Amazon.com's retail website to software built for the AWS platform, streamlining the process of doing research and purchasing software," said Terry Hanold, vice president of new business initiatives, AWS, in a statement. "AWS Marketplace makes it even easier to run software on AWS because you can find a wide variety of AWS ecosystem providers' solutions, in one place, where much of the work involved in building and deploying solutions on top of AWS has already been done for you by these solutions providers.

For more:
- see this GigaOm post

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