BroadSoft courts service providers with cloud-based web collaboration platform

BroadSoft (Nasdaq: BSFT), which in earlier this month made an all-cash offer for web collaboration iLinc Communications, today announced it had completed the purchase of and was rolling out BroadCloud Web Collaboration commercially in a SaaS play that it believes will be attractive to service providers.

The platform is BroadSoft's first foray into cloud-based web collaboration, and it says the product gives companies an alternative to WebEx and GoToMeeting, matching up in terms of features, functionality and price.

The product is the result, obviously, of the iLinc acquisition and provides BroadSoft's 450+ global service provider customers with a cloud solution they can cost-effectively and rapidly deploy to their own enterprise customers.

BroadSoft is pitching BroadCloud as a product that will give service providers an opportunity to white label the suite as their own, enhancing their potential margins.

Phoenix-based iLinc had a strong presence among global businesses, governments and educational institutions.

"Whether it is through strategic acquisitions or in-house development, we remain committed to offering an extensive, innovative range of unified communications services that empower global service providers to meet the evolving communication needs of their enterprise and consumer customers," said Michael Tessler, chief executive of BroadSoft. "With BroadCloud Web Collaboration our global service provider customers can now offer a branded, comprehensive web collaboration service at a competitive price with the goal of earning higher margins versus reselling other services."

For more:
- see this release

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