Plantronics this week introduced an expanded product line that that includes a new category of devices designed to help companies migrate from traditional desk phone-only usage to a unified communications (UC) infrastructure.
The product expansion is a sign that the Plantronics is hoping to continue to ride the back of an enterprise UC wave that helped push the global headset market to 19.5 percent growth in 2010.
Plantronics introduced a new multi-device adapter (the MDA200) that connects to a deskphone and computer, as well as corded and wireless USB adapters.
"Organizations today need flexibility and new ways to leverage existing technology," said Bill Loewenthal, VP for unified communications at Plantronics. "The MDA200 provides flexibility and enables companies to leverage their existing Plantronics audio devices. No matter which headset is being used--corded, wireless DECT or Bluetooth, the MDA200 can connect enterprise workers to both their softphone and their desk phone."
Research from Frost & Sullivan last month showed UC adoption is expected to continue to push the headset market to CAGR of 10.7 percent between 2011 and 2017, with the most rapid growth anticipated in the APAC region.
Plantronics headsets continue to dominate the market with a share of about 60 percent; GN Netcom, meanwhile, has a market share of about 29 percent.
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