BlackBerry has been a strictly mobile play for a long time, but they've also had their talons deep in to the enterprise world--being for a long time the 'only' choice for businesses with a mobile workforce. As tastes have changed in the market, pressures to update the BlackBerry offering seem to have taken their toll with RIM offering up their own answer to the iPad--one sure to be the choice of the enterprise over its more consumer oriented cousin.
The new BlackBerry Playbook offers a new tablet BlackBerry OS, with the key feature of dual HD camera's for taking video as well as video conferencing. Additionally, RIM has partnered with enterprise software companies like IBM, SAP and Oracle to create super apps aimed at providing innovative mobile UC solutions for BlackBerry users.
According to UCStrategies analyst Blair Pleasant, "RIM's developer platform can make it easier to develop not just basic Unified Communications (UC) applications, but integrate mobile communications with business processes, which is what UC is all about. This is the type of platform that can help to make it easier for RIM's partners to create UC applications that leverage RIM's products, providing increased integration with UC and mobile capabilities."
For more:
- read the UCStrategies coverage
Related news:
Mitel adds BlackBerry to mobile offering
More VoIP coming to BlackBerry
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