Last week Avaya launched their tablet bomb in the war for the almost-portable unified communications (UC) device and this week the reactions are rolling in. To give us some more background on the device as well as the way Avaya perceives the competitive landscape, CEO Kevin Kennedy talked to PC World about the launch.
One key take away from the interview was Kennedy saying that "the consumer world cannot be bounded and [it's] coming into the enterprise." He makes this statement in relation to the iPad and the seeming loss of marketshare for the Microsoft-based world. As people in general become used to devices like the iPad, the demand and opportunity for new devices that could be used for UC within the enterprise grows. Avaya believes this is a good time to launch a new device that takes advantage of that momentum.
Additionally, although the tablet release is exciting, Kennedy and Avaya's real focus in on the Flare user experience which they believe will make workers super efficient. Kennedy explains how they've audited conference call scenarios where users use Flare to setup and administer conference calls. The old way involves everyone dialing into a bridge, people doing a roll call to make sure everyone is in the call, calling people who are, and then if people like lawyers are asked to step out and then later rejoin midcall, the whole process starts over again. Compared this rather regular experience with the new Flare experience, everyone knows who is on the call through the UI, people can be sequestered into a separate call for a few minutes with a quick swipe of the screen, and brought back into the call with another swipe. No roll calls, no beeps, no fumbling to find people. Kennedy's audits found the news system was sometimes 20 times faster!
It's amazing what a simple upgrade to UC and UI can do for a business process!
For more:
- read the whole interview at PC World
Related news:
Avaya reveals new Android-based tablet device and UC solution
Avaya Labs working on mashup UC apps and some far out stuff
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