Google's (Nasdaq: GOOG) seemingly haphazard approach to software development and company acquisitions often has people wondering what exactly their goal is. Frost & Sullivan has been monitoring the latest moves and acquisitions from the Internet giant and they've come to the conclusion that it's only a matter of time before they are truly a unified communications and collaboration (UCC) player.
A new F&S research report titled, "Google's Enterprise Universe: Google Storms the Unified Communications and Collaboration Market," projects that Google will be the next big UCC competitor. Google's cloud-based Apps and business Gmail offerings are one start to their strategy, but it's acquisitions point to even more of a UCC play. Google has, over the last few years, acquired videoconferencing vendor Marratech, VoIP vendor GrandCentral and Skype competitor Gizmo5 to build up its Google Voice offering--which is believed to be launching as an enterprise solution soon.
Not too long ago FierceVoIP ran a piece on Google's UC rise as well. Similar title too: The rise of Google's enterprise empire. Feels good to be on the right track.
For more:
- read the article at Phone+
Related articles:
Google to release enterprise Voice in 2010
Rumor Mill: Google testing Voice integration in Gmail
Google gets VoIP upgrade, buys GIPS
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