VoIP applications vendor BroadSoft debuted a new platform called Broadsoft Marketplace that allows service providers create their own custom application stores. The stores, which would be branded with the service providers' logos and stocked with third-party applications, are meant to combine Web 2.0, mobility and social networking capabilities with BroadSoft's VoIP platform.
Broadsoft's new platform makes is easy for developers to access its VoIP platform as well as upload their applications to reach BroadSoft's customers and their 500 million subscribers. The system is still in beta, so it is not fully launched yet. However, Comporium, SimpleSignal, Telesphere and WorldxChange all said they plan to open their custom branded application stores in 2010.
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