Skype is aiming to woo more business users, as it announced a major advertising buy with CNN International targeting this market. The deal, which covers CNN viewers in EMEA, Asia, and Latin America, will see Skype sponsor a segment entitled "Connector of the Day" on the CNN show "Connect the World." Skype's exclusive advertising content will also run on the show's Internet properties, as well as alongside the program on TV.
"This is an exciting opportunity that allows us to reach a highly relevant audience and increase awareness of the benefits of Skype," Neil Stevens, the general manager of consumer business at Skype, told the Guardian. Skype's corporate parent eBay sold 65 percent of the company to private investors last week. The business market is one of the areas analysts think could drive Skype's revenues.
For more:
- see the Guardian article here
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