Om's post about Amazon Wireless made me realize that what the USA lacks is Carphone Warehouse, the chain that you see everywhere in the UK and with a sister chain called The Phone House all over Europe.
In the USA, the Carphone Warehouse model will come through via Best Buy, in their Best Buy Mobile stores. Right now a beta, the Amazon Wireless etail store pales in comparison to Let's Talk (a point Om makes) but neither are close to what CW offers.
What makes Carphone Warehouse so strong is you can comparison shop for deals in one place. I think Amazon is going in that direction, but my money is on Best Buy Mobile, because they have the deeper understanding of the mobile phone market. Amazon is just learning.
Source:
AndyAbramson
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