Rising Demand For VoIP Tied To Bundled Packages

A growing number of UK broadband users plan to start using VoIP in their homes, according to research.

The study by consultancy Booz and Company found that 44 per cent of consumers plan to use VoIP in the next six months.

It also showed that 45 per cent of respondents want to bundle their communications packages to include telephone, broadband and television.

John Ward, principal in Booz and Company's UK CMT practice, said the recession is revealing characteristics about consumers that operators can capitalise on.

He said that the successful service providers will be the ones that offer the most innovative ways of purchasing telecoms and media services.

Other research in the UK found that very few broadband users in the UK switch their service provider in order to get the most affordable package.

Comparison website Consumer Choices reported that just ten per cent of broadband users switched their service in 2008 for a better deal.